The major players in the U.S. healthcare system — in its many dimensions — invest big dollars in marketing and PR. If you’re a smaller competitor, this might seem intimidating. How do you break through to your audience? Well, we can help. As Baby Boomers age, they are quickly becoming the largest target for health services of all kinds. (Millennials will get there soon, too!)
But ads from big, respected companies don’t always portray people with respect or honesty for what and who they really are. They go to clichés, and often portray experienced people as “old,” over-the-hill and in desperate need of someone to take care of them. Sure, some people do need greater care. That’s life. But the reality is that most still live large. The youngest still have nearly 20 or more years until they retire, and many will keep working because they enjoy it.
We’ll help you show them that you get it. That you’re there to help them keep going strong —not to be marginalized or compromised. Debra Bethard-Caplick, John Castagna and Sherree Geyer all have extensive experience in strategic healthcare communications, having worked for hospitals, healthcare associations, biomedical device manufacturers and medical publications.