When QSE founder Debra Bethard-Caplick was a PR major at Illinois State University, a wise old professor, Dr. Mike Shelly, told the students that at least once in their professional lives they would be faced with making the choice to violate ethical standards to do something a boss or client wanted, or to walk away from their job. Like most college students, the very idea seemed somewhat ridiculous, but time proved him right. Debra had to do that twice in her career, and shared her insights into developing a career crisis plan in a brief article in PRSA’s April issue of “Strategies & Tactics” coauthored with Dr. Marlene Neill of Baylor University, available now at: http://apps.prsa.org/StrategiesTactics/Articles/view/12501/1168/Be_Prepared_Why_You_Should_Develop_a_Career_Crisis#.XKVjeXdFyno
Quicksilver Edge is proud to have earned the prestigious International Association of Business Communicators (IABC) Pacific Plains Region Silver Quill Award for its Windforge Kickstarter Campaign: Saving a Game Developer’s Dream Against All Odds campaign. The award honors our the work of Chris Orris to help Snowed In Studios reach their crowdfunding goal of 50,000 CAD in 30 days. The Silver Quill awards honor communications that achieve greatness by:
- setting and meeting objectives that deliver valuable, measurable results to an organization;
- use strategic thinking, creativity or resourcefulness to get the job done; and
- measure the outcomes to demonstrate success
The 13 award recipients were judged to represent the best work in the IABC Pacific Plains Region, which includes 18 IABC chapters and 2,500 members in states from Illinois to Hawaii, including members-at-large who live outside local chapter boundaries. Quicksilver Edge’s award came in the category of marketing communications.
This peer-evaluated program follows the same process, divisions and categories as the international IABC Gold Quill Awards program.
The Kickstarter campaign assisted Snowed In Studios’ first independent video game, Windforge. Quicksilver Edge joined the campaign after it had stalled at 30% of its goal with half of the allotted time lapsed. Quicksilver Edge coordinated with Snowed In Studios to provide marketing consultation, media relations work and video production. The campaign was a success with 62 seconds left, earning pledges from nearly 800 different supporters.
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Do you know who your audience is?
Are you sure?
And are they listening?
Don’t be so sure.
Quicksilver Edge Managing partner Debra Bethard-Caplick is bringing her message on the dangers of taking audience identification for granted when planning your communication campaign to the members of the Public Relations Society of America Suburban Chicago chapter. Debra will be speaking to chapter members at their monthly meeting at 6:00 pm September 9th at DOC Winebar, Lombard, Illinois.
Grouping customers by race, age and gender isn’t enough in a world that demands personalization. People are so much more than the sum of their characteristics. Professional communicators in all disciplines, from PR to sales to advertising, must focus on psychographics that go beyond statistical categories to identify target audiences by shared generational attitudes and lifestyle preferences if they want their audiences to get the message. Debra will take you on a tour of your audience’s mind, and how to connect the dots between attitudes and messaging when preparing your next campaign.
Nonmembers are welcome to attend the evening. Quicksilver Edge is offering a limited number of discounted registrations to the event. Just use the code “fallfun14” to save $15 off the nonmember rate of $40 when registering.
In addition to her role with QSE, Debra is the chair of the PRSA Midwest District and the immediate past president of PRSA Suburban Chicago. She is a Life Member of the International Association of Business Communicators and is the Chief Ambassador of the Illinois Jaycees. She is a nationally recognized speaker, and also teaches PR and advertising writing at DePaul University.
Professional development opportunities designed for busy PR professionals. Monthly dinner programs on dynamic, thought-provoking topics. Cost-saving opportunities to participate in national teleconferences and webinars. One of the best accreditation coaching programs in the country. These are just three of the reasons the Suburban Chicago chapter of PRSA is your premier resource for public relations networking and professional growth in the greater Chicagoland area.
Tuesday, September 9th
Networking – 6:00 pm
Dinner and program – 6:30 pm
Visit www.prsascc.org for additional information.
Debra Bethard-Caplick, managing partner of Quicksilver Edge Strategic Communications, will present “Are You Talking To Me? How Demographics are Dictated by Attitudes and Opinions” at the annualPRSA Sunshine District Conference in Naples, Florida, Saturday, July 12. Continue Reading
New York , June 13 – Quicksilver Edge Strategic Communications has won a prestigious national Silver Anvil Award from the Public Relations Society of America (PRSA).
The award honors our work to help Snowed In Studios reach their crowdfunding goal of 50,000 CAD in 30 days.
Quicksilver Edge Partner Debra Bethard-Caplick Elected Public Relations Society of America Midwest District Chair
Debra Bethard-Caplick, MBA, APR, was elected the Chair of the Midwest District of the Public Relations Society of America June 12th. Debra is the founder and managing partner of Quicksilver Edge Strategic Communications, a public relations/marketing communications firm. She is also an adjunct instructor with the DePaul University College of Communication. She is filling the vacancy created by the resignation of Lori Marble, APR, who stepped down from the position to accept a promotion with her company.
Along with the district board, Debra serves as a link between the local chapters and the national organization, offering professional development programming that complements national programs, and cultivating outstanding members at the district level who can contribute to the broader professional community.
The Midwest District includes more than 2,500 public relations professionals in 15 chapters covering eight states: Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin.
Debra has been a member of PRSA since 1989, first with the Chicago chapter, and then the Suburban Chicago chapter. She is a past president of the Suburban Chicago chapter.
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About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
Last December, QSE member Chris Orris helped our client, Snowed In Studios, reach their crowdfunding goal of 50,000 CAD in 30 days, and that success has been recognized by our peers. The campaign was the runner up in its category at last night’s PRSA Chicago Skyline Awards ceremony.
The PRSA Chicago Skyline award follows the same format and requirements as the national Silver Anvil Awards, but focuses on Chicago’s top talent.
The Kickstarter campaign was for Snowed In Studios’ first independent video game, Windforge, and QSE joined the campaign after it had stalled at 30% of its goal with half of the allotted time lapsed. Chris coordinated with Snowed In Studios to provide marketing consultation, media relations work and video production. The campaign was a success with 62 seconds left, earning pledges from nearly 800 different supporters…and launching a really cool game to boot.
We’re going to the finals! We’re going to the finals!
Last December, we helped our client Snowed In Studios reach their crowdfunding goal of 50,000 CAD in 30 days. The campaign has made it to the finals for both the local Chicago Skyline Award as well as the international PRSA Silver Anvil award.
The Skyline Award ceremony is on Tuesday, June 10 in downtown Chicago, and the Silver Anvil ceremony is on June 12 in New York City. We’ll be present at both, with our fingers crossed to the bone! Continue Reading
Quicksilver Edge Partner Sherree Geyer to present at 2014 American Medical Writers Association Conference
‘Champagne Results on Beer Budget’ reprises a similar program delivered at PRSA Western District Conference this year
Sherree Geyer, managing partner of Quicksilver Edge Strategic Communications, delivers “Champagne Results on a Beer Budget: High-End Health Care Public Relations for Less” at the annual American Medical Writers Association (AMWA) Conference, Memphis, Tenn., Saturday, Oct. 11, from 9 a.m. to 10 a.m.
The skill-based, interactive program uses real-world examples to show communicators—especially those working for organizations with limited budgets, such as nonprofits, associations, startups and small companies—how do more with less. Leveraging available free or near-free Internet tools as well as tried-and-true techniques, ‘Champagne Results on a Beer Budget’ illustrates that sound PR and marketing need not cost an arm and a leg.
A similar program delivered at the Public Relations Society of America Western District Conference earlier this year, drew rave Tweets before, during and after the event including this one that featured a picture of the free hand-out bookmark, “Top Tips for PR on a Budget.” https://twitter.com/melgullickson/status/447102814091620352/photo/1
AMWA—the leading organization for writers, editors and communicators of medical information—includes marketing and PR professionals who work for hospitals, health sciences and biotech organizations.
Quicksilver Edge Partner Debra Bethard-Caplick Elected Chief Ambassador of the Illinois Jaycees
CHICAGO – Debra Bethard-Caplick, MBA, APR, Ambassador #262, was elected the 34th Chief Ambassador of the Illinois Jaycees at the state convention in Decatur January 25th. Bethard-Caplick is the founder and managing partner of Quicksilver Edge Strategic Communications, a public relations/marketing communications firm. She is also an adjunct instructor with the DePaul University College of Communication.
As Chief Ambassador, Bethard-Caplick is responsible for leading the Illinois Jaycees Ambassadors in the coordinating the individual skills training programs and competitions for the local chapters An Ambassadorship is the highest honor awarded by the Illinois Jaycees. Recipients are chosen for their dedication and achievements in the areas of individual development, personal skills development, training and competition at the local, state and national level. In the 83 year history of the Illinois Jaycees, only 266 Jaycees have been honored with an Ambassadorship.
Debra has been a member of the Jaycees since 1991, first with the Oak Park Area chapter, then the Brookfield chapter. Now, as a Jaycee Alumna, she divides her time between the Woodridge Jaycees and the newly established Tinley Park chapter. The Illinois Jaycees Ambassadors were founded in 1976 by a group of Jaycees led by Bob Michael, #001 who had reached the mandated “aging-out” for active members. Michael conceived of the Ambassadors as the culmination of the Jaycees’ mission to be a leadership training organization developing tomorrow’s leaders by using Jaycee projects and programs.
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