Diversity IQ Blind Spots

Ask a company executive – CEO, marketing exec, HR person – how they’re doing when it comes to diversity, and the probable response is “we’ve got this,” or something like it.

But even smart people don’t see what they don’t see. And most have an expensive blind spot in ageism.

That might be you too, a diversity IQ gap that hurts people and repels customers. Given psychographic and demographic changes across society it could cost you your business future, too.

Americans who become more experienced over time learn more about how to spend money on things and experiences they enjoy, desire or need, also learn who it is that respects them.

Companies spend billions refining language and marketing that appeals to multinational, gender and race segments, but ignore people they apparently label as “old.” Doing so makes claims of corporate values and ethics somewhat hypocritical. Continue Reading

Avoid Change at Your Own Peril – But Don’t Just Take Our Word For It.

Randy Pausch, author of The Last Lecture, had it right. We always think we have more time than we do.  This is as true of business as it is individual life. As others have rightly said before, it’s a sad mistake that we spend so much time endlessly waiting for tomorrow.   One day, you wake up and realize that there IS no more time to try what you promised you would, or to accomplish what you assumed you could. But then there you are. Wishing, mulling over the past, maybe cursing your bad luck while, if we’re honest, where we are and how things are largely about our own choices.

In 2035, 21 years from now, businesses and business owners who are thriving today could be on the far outside of success, outside a bubble looking in.  If this turns out to be someone you know, it could be because that person put off then-uncomfortable change in attitude and strategy that could have permanently changed things for the better. Continue Reading

Why Napoleon Has More Followers than You

Napoleon the first holding an iphone

Napoleon was known for his innovation on the batttlefield.

@Napoleon_Bonaparte: “Soldiers! Forty centuries behold you!”

 

French nationalism existed since Joan of Arc, but it was Napoleon who best championed it. His quotes (of which there are many) did wonders for inspiring courage in his men. But what if his quotes were all he had? What if he amounted to nothing more than a well-dressed man with platitudes, a loud voice and a podium (and likely a stepping stool, too)? Continue Reading