Ask a company executive – CEO, marketing exec, HR person – how they’re doing when it comes to diversity, and the probable response is “we’ve got this,” or something like it.
But even smart people don’t see what they don’t see. And most have an expensive blind spot in ageism.
That might be you too, a diversity IQ gap that hurts people and repels customers. Given psychographic and demographic changes across society it could cost you your business future, too.
Americans who become more experienced over time learn more about how to spend money on things and experiences they enjoy, desire or need, also learn who it is that respects them.
Companies spend billions refining language and marketing that appeals to multinational, gender and race segments, but ignore people they apparently label as “old.” Doing so makes claims of corporate values and ethics somewhat hypocritical. Continue Reading