Consumer Respect One Way is the Wrong Way

I have to assume that finding our way into an elephant graveyard of forgotten companies, products and services is not what we intend.   But if our communication is mostly one-way, that’s where we may be headed. Long-term success requires two-way communication, conversation, and a permanent commitment to building from that. The only possible exception might be that of the person or company who has cornered the market on something that everyone has to have.  And even then, things eventually change. Exxon-Mobile and Chevron, for example, don’t have to listen to you or hear your problems because you need gas to get to work and go to grandma’s.  That could, of course, change in time. But for now, complain all you want about the choosing between a fill-up and new shoes for little Katya. They don’t care. Continue Reading