Avoid Change at Your Own Peril – But Don’t Just Take Our Word For It.

Randy Pausch, author of The Last Lecture, had it right. We always think we have more time than we do.  This is as true of business as it is individual life. As others have rightly said before, it’s a sad mistake that we spend so much time endlessly waiting for tomorrow.   One day, you wake up and realize that there IS no more time to try what you promised you would, or to accomplish what you assumed you could. But then there you are. Wishing, mulling over the past, maybe cursing your bad luck while, if we’re honest, where we are and how things are largely about our own choices.

In 2035, 21 years from now, businesses and business owners who are thriving today could be on the far outside of success, outside a bubble looking in.  If this turns out to be someone you know, it could be because that person put off then-uncomfortable change in attitude and strategy that could have permanently changed things for the better. Continue Reading

Marketing to Boomers? You’re Doing it Wrong.

As the managing partner of a PR firm specializing in generational communication, explaining what I do for a living to a college student the other day, I was met with a puzzled look. “Why do you need to focus on a specific generation? It’s the same product you’re promoting either way.”

Well, yes it is, but it isn’t. The reason we decided to focus on generational communication and marketing is simple. We’ve seen too many businesses waste money developing messaging that is at best irrelevant and at worst insults the target audience – and most of us here at QSE are Boomers. Continue Reading