Do you know who your audience is?
Are you sure?
And are they listening?
Don’t be so sure.
Quicksilver Edge Managing partner Debra Bethard-Caplick is bringing her message on the dangers of taking audience identification for granted when planning your communication campaign to the members of the Public Relations Society of America Suburban Chicago chapter. Debra will be speaking to chapter members at their monthly meeting at 6:00 pm September 9th at DOC Winebar, Lombard, Illinois.
Grouping customers by race, age and gender isn’t enough in a world that demands personalization. People are so much more than the sum of their characteristics. Professional communicators in all disciplines, from PR to sales to advertising, must focus on psychographics that go beyond statistical categories to identify target audiences by shared generational attitudes and lifestyle preferences if they want their audiences to get the message. Debra will take you on a tour of your audience’s mind, and how to connect the dots between attitudes and messaging when preparing your next campaign.
Nonmembers are welcome to attend the evening. Quicksilver Edge is offering a limited number of discounted registrations to the event. Just use the code “fallfun14” to save $15 off the nonmember rate of $40 when registering.
In addition to her role with QSE, Debra is the chair of the PRSA Midwest District and the immediate past president of PRSA Suburban Chicago. She is a Life Member of the International Association of Business Communicators and is the Chief Ambassador of the Illinois Jaycees. She is a nationally recognized speaker, and also teaches PR and advertising writing at DePaul University.
Professional development opportunities designed for busy PR professionals. Monthly dinner programs on dynamic, thought-provoking topics. Cost-saving opportunities to participate in national teleconferences and webinars. One of the best accreditation coaching programs in the country. These are just three of the reasons the Suburban Chicago chapter of PRSA is your premier resource for public relations networking and professional growth in the greater Chicagoland area.
Tuesday, September 9th
Networking – 6:00 pm
Dinner and program – 6:30 pm
Visit www.prsascc.org for additional information.