Quicksilver Edge Partner Sherree Geyer to present at 2014 American Medical Writers Association Conference
‘Champagne Results on Beer Budget’ reprises a similar program delivered at PRSA Western District Conference this year
Sherree Geyer, managing partner of Quicksilver Edge Strategic Communications, delivers “Champagne Results on a Beer Budget: High-End Health Care Public Relations for Less” at the annual American Medical Writers Association (AMWA) Conference, Memphis, Tenn., Saturday, Oct. 11, from 9 a.m. to 10 a.m.
The skill-based, interactive program uses real-world examples to show communicators—especially those working for organizations with limited budgets, such as nonprofits, associations, startups and small companies—how do more with less. Leveraging available free or near-free Internet tools as well as tried-and-true techniques, ‘Champagne Results on a Beer Budget’ illustrates that sound PR and marketing need not cost an arm and a leg.
A similar program delivered at the Public Relations Society of America Western District Conference earlier this year, drew rave Tweets before, during and after the event including this one that featured a picture of the free hand-out bookmark, “Top Tips for PR on a Budget.” https://twitter.com/melgullickson/status/447102814091620352/photo/1
AMWA—the leading organization for writers, editors and communicators of medical information—includes marketing and PR professionals who work for hospitals, health sciences and biotech organizations.