Quicksilver Edge Partner Sherree Geyer to present at 2014 American Medical Writers Association Conference

Quicksilver Edge Partner Sherree Geyer to present at 2014 American Medical Writers Association Conference

‘Champagne Results on Beer Budget’ reprises a similar program delivered at PRSA Western District Conference this year

Sherree Geyer, managing partner of Quicksilver Edge Strategic Communications, delivers “Champagne Results on a Beer Budget: High-End Health Care Public Relations for Less” at the annual American Medical Writers Association (AMWA) Conference, Memphis, Tenn., Saturday, Oct. 11, from 9 a.m. to 10 a.m.

The skill-based, interactive program uses real-world examples to show communicators—especially those working for organizations with limited budgets, such as nonprofits, associations, startups and small companies—how do more with less. Leveraging available free or near-free Internet tools as well as tried-and-true techniques, ‘Champagne Results on a Beer Budget’ illustrates that sound PR and marketing need not cost an arm and a leg.

A similar program delivered at the Public Relations Society of America Western District Conference earlier this year, drew rave Tweets before, during and after the event including this one that featured a picture of the free hand-out bookmark, “Top Tips for PR on a Budget.” https://twitter.com/melgullickson/status/447102814091620352/photo/1

AMWA—the leading organization for writers, editors and communicators of medical information—includes marketing and PR professionals who work for hospitals, health sciences and biotech organizations.

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