Quicksilver Edge Partner Debra Bethard-Caplick to present at 2014 PRSA Sunshine District Conference

Debra Bethard-Caplick, managing partner of Quicksilver Edge Strategic Communications, will present “Are You Talking To Me? How Demographics are Dictated by Attitudes and Opinions” at the annualPRSA Sunshine District Conference in Naples, Florida, Saturday, July 12.

Debra will explain how grouping customers by race, age and gender isn’t enough in a world demanding personalization. PR pros must focus on psychographics beyond statistical categories to identify target audiences by shared generational attitudes and lifestyle preferences, using generation, political and gender attitudes and beliefs to illustrate why people buy.


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