Marketing to Boomers? You’re Doing it Wrong.

As the managing partner of a PR firm specializing in generational communication, explaining what I do for a living to a college student the other day, I was met with a puzzled look. “Why do you need to focus on a specific generation? It’s the same product you’re promoting either way.”

Well, yes it is, but it isn’t. The reason we decided to focus on generational communication and marketing is simple. We’ve seen too many businesses waste money developing messaging that is at best irrelevant and at worst insults the target audience – and most of us here at QSE are Boomers. Continue Reading